Darren Nimegeers is the lead consultant at Big Story.

His approach is simple.

We have an incredible toolbox available to help us connect with customers and grow our businesses. Through the years, the most important thing I have learned is to focus on concrete business goals and using the tools effectively to achieve those goals.

A communications specialist with 20 years of industry experience, his career has run the gamut of professional communications. His experience includes:

• Creative agency principal - 12 years as the managing partner of Hay & Associates Communications where he and his staff served clients from major public institutions to oil & gas, biotech and service companies to professional firms, non-profit organizations, service agencies and startups
• Designer, production artist, freelance writer and photographer
• Magazine consultant and publisher for his own and client publications including financial planning, business, trade, and promotional publications
• Newspaper reporter, editor and award-winning news and sports photographer
• Community volunteer - currently on Board of Directors of Calgary's Horizon Housing Society